Why This Question Matters
Imagine this: It’s a typical Monday morning, and your church team is gathered for a staff meeting. The topic of online outreach comes up, and someone suggests, “Maybe we should start a blog?” Immediately, the room falls silent. Some people nod cautiously, others look skeptical, and someone inevitably asks:
“But does anyone even read blogs anymore?”
It’s a fair question. With so many ways to connect online—social media, video content, podcasts—it might seem like blogging is outdated or unnecessary. But the truth is, a blog can be one of the most valuable tools for your church’s outreach, engagement, and even growth.
Let’s be real: Sundays are powerful, but they’re just one day of the week. The rest of the week, people are searching for encouragement, answers to faith-related questions, and ways to stay connected with their church family. A blog allows your church to extend its ministry beyond Sunday services and meet people where they already are—online.
And let’s not forget one major factor: Google. If someone in your city searches for “how to find a church near me” or “how to grow in my faith,” wouldn’t you want your church to show up in the results? Blogs boost your church’s visibility in search engines, making it easier for new people to discover your ministry.
So, should your church have a blog? By the end of this article, you’ll have your answer. Let’s break it down.
The Biblical Case for Sharing More Online
When Jesus walked the earth, He used parables—simple, relatable stories—to teach deep spiritual truths. He spoke in a way that resonated with people, using everyday experiences to connect with their hearts. If Jesus were here today, He wouldn’t be limited to speaking in synagogues—He’d likely be using every tool available to spread His message to as many people as possible.
That’s exactly what a blog can do for your church.
The Bible calls us to “go into all the world and preach the gospel to all creation” (Mark 16:15). Today, the “world” isn’t just the people physically in front of us—it’s also the millions searching for answers online. People who might never step foot inside a church are still searching for hope, encouragement, and truth. A church blog can be a modern-day way of casting the net wider and reaching people beyond your local congregation.
Think about how Paul wrote letters to churches in different cities, offering guidance, encouragement, and teaching. Those letters were passed around, copied, and shared—helping to spread the message of Christ far beyond what Paul could have done in person. Your blog can function the same way. Whether it’s answering common faith questions, breaking down a recent sermon, or sharing testimonies, your content has the potential to travel far beyond your Sunday service.
And it’s not just about outreach—it’s about discipleship, too. A blog can help your own church members grow in their faith throughout the week. Instead of waiting for the next Sunday sermon, they can find encouragement, study materials, and faith-building insights right on your website.
So, if you’ve ever wondered, “Is a blog really necessary for a church?”—just remember, the mission hasn’t changed. The Great Commission still stands. The only thing that has changed is how we communicate it. And today, the internet is one of the biggest mission fields available.
What Can a Church Blog Actually Do?
Okay, so we’ve established that a blog can be a powerful tool for outreach and discipleship. But let’s get practical—what does a church blog actually do?
1. Educate and Inspire
Ever had someone tell you, “I wish I could take notes faster during the sermon!” Or maybe a member asks a really good question after church, and you think, “That would make a great topic to unpack for everyone.”
A blog gives you a place to continue the conversation beyond Sunday. You can write sermon recaps, Bible study deep dives, or even Q&A-style posts tackling common faith questions like:
- How do I grow spiritually throughout the week?
- What does the Bible say about anxiety?
- How can I explain my faith to non-believers?
By providing practical, easy-to-digest content, you’re helping your congregation stay connected to biblical truth throughout the week.
2. Engage Your Community
Church isn’t just about attendance—it’s about relationships. A blog allows you to engage your congregation in a deeper way.
- Share testimonies from members—people love real stories of how God is moving in their community.
- Highlight volunteers and ministry teams to celebrate the people serving behind the scenes.
- Keep people updated on church events with more than just an announcement—write about why an event matters and how it fits into the church’s mission.
The more personal and community-focused your blog is, the more people will engage with it—and each other.
3. Improve SEO and Make Your Church More Discoverable
If someone moves to your town and Googles “best churches near me”, wouldn’t you want yours to be one of the first results?
Blogging improves your church’s search engine ranking by keeping your website fresh and full of useful content. Google prioritizes helpful, updated websites, and every time you post a blog, you give your site more credibility in search results.
For example, if someone searches “How do I find a church that fits me?”, and you’ve written a blog post about it, guess what? Your church website could be the answer they find.
4. Encourage New Visitors to Take the Next Step
Imagine someone new to faith stumbles across your blog because they were searching for answers about God. They read a post that really speaks to them, and at the end, they see an invitation:
“Looking for a church family? We’d love to meet you this Sunday. Click here to plan your visit!”
Boom. Your blog just became an on-ramp for new visitors. It’s no longer just a collection of posts—it’s a bridge leading people from curiosity to community.
A church blog isn’t just about writing for the sake of writing. It’s a tool that can educate, engage, attract new people, and strengthen your church’s impact—without spending a dime on ads.
Still not convinced? Let’s tackle one of the biggest objections: “We just don’t have time for this.”
We Don’t Have Time for a Blog” – The Biggest Objection
Let’s be honest—church staff are already stretched thin. Between sermon prep, worship planning, small groups, community outreach, and everything in between, adding “write a blog” to the to-do list can feel overwhelming.
But here’s the thing: Blogging doesn’t have to be time-consuming. In fact, if done strategically, it can actually save time while maximizing your church’s reach.
Repurpose What You Already Have
You’re already creating content every single week—sermons, devotionals, Bible studies, announcements. Instead of reinventing the wheel, turn what you already have into blog posts.
- Sermon Recaps – Take the key points from Sunday’s message and summarize them in a blog post.
- FAQs from Your Congregation – If someone asks a great question after church, turn the answer into a blog post.
- Testimonies – Share stories of how God is working in the lives of your members.
- Event Follow-Ups – Instead of just announcing an event, post a recap of what happened and how it impacted people.
You’re already saying these things—just put them in writing.
Share the Load
The pastor doesn’t have to write every blog post. You have an entire church family full of voices that can contribute.
- Let ministry leaders write about their areas of expertise.
- Invite church members to share testimonies and reflections.
- Have small group leaders submit devotional thoughts or study guides.
This not only takes the pressure off one person but also makes your blog more dynamic with multiple perspectives.
AI & Simple Tools Make It Even Easier
If writing feels overwhelming, use AI-powered tools to help. Programs like ChatGPT, Grammarly, and even simple templates can help structure and polish posts in minutes instead of hours.
And if you don’t want to write at all? You can record a quick voice memo or video, have it transcribed, and post it as a blog. There’s no rule that says a blog has to be a novel—keep it simple and let technology help.
It’s an Investment with Big Returns
Yes, blogging takes effort—but so does anything worthwhile in ministry. And unlike social media posts that disappear in a few days, a good blog post can continue working for your church for years.
A post titled “How to Find a Church That Feels Like Home” could show up in search results months or even years later, leading new visitors straight to your website. One-time effort, long-term impact.
How to Get Started with a Church Blog (Without Overcomplicating It)
Alright, so you’re convinced—a blog can be a powerful tool for your church. Now what? How do you actually start?The good news is, it’s simpler than you think. You don’t need a massive content team or a degree in digital marketing—just a plan, some consistency, and a willingness to start.
Pick a Platform (Hint: You Already Have One)
If your church has a website, you probably already have a blog feature built in. Most WordPress-based websites (which many churches use) come with a blog section—you just need to start posting.
No blog section? No problem. Free platforms like Medium or Substack can work as a temporary home until you integrate blogging into your main site.
Set a Realistic Posting Schedule
The biggest mistake churches make? Starting with unrealistic expectations. They plan to blog every day… and then burn out in two weeks.
Start with one post a month—seriously, that’s it.
- Once that feels manageable, move to twice a month.
- Eventually, if you have the bandwidth, aim for weekly.
Consistency is more important than frequency. A blog that posts once a month for a year is better than one that posts weekly for a month and then dies.
Decide What to Write About
If you’re staring at a blank screen thinking, “What do we even post?”, here’s an easy way to generate ideas:
- Look at your sermon calendar – Summarize key messages or provide deeper dives.
- Answer common questions – What do people ask about faith, church, or doctrine? Write posts that answer those questions.
- Share stories – Testimonies, ministry spotlights, behind-the-scenes insights.
- Give practical faith advice – “How to Read the Bible Daily” or “How to Pray When You Feel Stuck.”
- Break down church events – Before and after events, share the vision and impact.
Tip: Keep a running list of blog ideas. Every time a question or topic comes up in conversation, add it to your list. You’ll never run out of things to write about.
Make It Easy to Read & Share
The best church blogs are simple, conversational, and easy to digest. Keep paragraphs short, avoid church jargon, and break things up with subheadings.
Also—make sure people can share your content! Add social sharing buttons and mention it in emails and announcements. A blog won’t do much if nobody knows it exists.
End with an Invitation
Every blog post should encourage action. Ask yourself: What do we want people to do after reading?
- Want them to visit? End with “Join us this Sunday—we’d love to meet you!”
- Want them to subscribe? Say “Sign up for our weekly encouragement emails!”
- Want them to share? Try “Know someone who needs this message? Send it their way!”
Never let a blog post just end—always guide readers toward their next step in faith and connection.
Final Thoughts: Just Start
You don’t need the perfect plan, the perfect writer, or the perfect website. You just need to start. Over time, you’ll refine your process, find your voice, and see what resonates most with your congregation.
So, should your church have a blog? If you want to reach more people, strengthen your community, and keep the message alive beyond Sunday—then yes, absolutely.
🚀 Ready to take the first step? Need help launching a blog for your church? We can guide you through the process. Contact us today!
